A private exhibition of digital art

SHINE team was tasked with developing a creative concept for a Range Rover car presentation. For this project, an atypical site in the modern architecture style of Zunda Towers was chosen.
The main concept of the event was to create a private exhibition of digital art and combine it with Range Rover models.
The programme of the event included 2 stages: an introductory part with a specially prepared performance – geometric dance and the main part – digital art exhibition. The result was 4 zones where car models were combined with works of great artists such as Edgar Degas, Vincent Van Gogh, Gustav Klimt and Wassily Kandinsky. Range Rover models design as art that tells a lot about the character of the car. Guests familiarised themselves with the car models against a backdrop of digital live paintings.

Scenography – Stage ART
Live digital paintings – Digital Art House
Sound and light design – ProRent